Triyanto

(Universitas Sebelas Maret, Indonesia)

 

 

Abstract: Lurik is one of the Indonesian indigenous traditional woven types of cloth. This objective of this article is to describe the utilization of Intellectual Property Rights (IPR) to improve the competitiveness of traditional lurik woven cloth through the use of industrial trademark and design. The use of industrial trademark and design is able to improve the selling point of traditional lurik woven cloth.

 

 

Key words: revitalization; traditional lurik woven cloth; and Intellectual Property Rights (IPR)

 

JEL code: D