Jorge Renato Verschoore, Lucas Borella, Ingridi Vargas Bortolaso

(The University of Vale do Rio dos Sinos, São Leopoldo - RS, 93022-000, Brazil)

 

 

Abstract: Recent studies show theoretical and practical advances in the management of crowdsourcing, however few studies have bothered to explore the issues surrounding the management decisions which take place in the course of a process of crowdsourcing. This paper is part of this theoretical and practical gap of managing crowdsourcing initiatives. Its main goal is to propose a framework for organizing the various steps of building the crowdsourcing process in companies. We adopted the method of design research, articulating the theoretical framework with the empirical evidence in five subsequent steps: awareness of the problem, suggestion, development, evaluation and completion of the framework. This method of research was adopted to articulate the contributions and empirical evidence collected from Brazilian leading experts. The main results of the paper are related to the actions that a company must perform in order to undertake a CW initiative.

 

 

Key words: crowdsourcing; open business model; collaboration; networks

 

JEL codes: M1, D7, L2